Brutkey

emptywheel
@emptywheel.bsky.social@bsky.brid.gy

This whole column, about Dem lack of an online mob to make this go viral, is what I try to explain to people who order MoCs to message better. On the right, viral messaging arises from randos and gets PUSHED UP to electeds.

www.politico.com/news/magazin...


emptywheel
@emptywheel.bsky.social@bsky.brid.gy

And this: Dems were hugely successful last year defining Project 2025 (starting, again, from random people w/TikTok followings or celebrities, not the campaign).

I'd say they're successful now, on Epstein, in part bc the QAnon right helped to jumpstart it. But still...

emptywheel
@emptywheel.bsky.social@bsky.brid.gy

Anyway, that's why I'm an impatient asshole w/people lecturing all day, "Democrats and by that I mean electeds not me need to do messaging better this way," bc the way to make that happen is to ... do it. Or magnify other people doing it.