Brutkey

We’ve also seen that this kind of thinking can work when Democrats do it. Last year, both the Democratic presidential campaign and the broader progressive movement took Project 2025 from a viral curiosity and turned it into one of the Trump campaign’s worst negatives. And right now, the party is effectively seizing on the Jeffrey Epstein saga, despite some initial hemming and hawing. Until recently, I ran into no shortage of people in D.C. who said Democrats should move on from the so-called Epstein files to “economic issues” — not recognizing that Epstein is an economic issue. It’s about elites doing terrible things and protecting themselves, a metanarrative that appeals to Americans’ sense that the system isn’t working for them. Social media messaging is as much about implication as it is the blunt statement of fact.
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We’ve also seen that this kind of thinking can work when Democrats do it. Last year, both the Democratic presidential campaign and the broader progressive movement took Project 2025 from a viral curiosity and turned it into one of the Trump campaign’s worst negatives. And right now, the party is effectively seizing on the Jeffrey Epstein saga, despite some initial hemming and hawing. Until recently, I ran into no shortage of people in D.C. who said Democrats should move on from the so-called Epstein files to “economic issues” — not recognizing that Epstein is an economic issue. It’s about elites doing terrible things and protecting themselves, a metanarrative that appeals to Americans’ sense that the system isn’t working for them. Social media messaging is as much about implication as it is the blunt statement of fact.
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