Brutkey

The right understands that virality is as much of a barometer for success as whether an argument is seen as persuasive. Conservatives use the internet as a testing ground for what has heat, and they work it up the ladder. Organic media wags the dog. Campaigns simply add kerosene to what people are already telling them they find resonant. In a world where voters don’t trust institutions, messaging that feels native to their own conversations will be significantly more effective than what’s being pushed to them in ads.
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2025-08-08T18:57:57.942Z
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The right understands that virality is as much of a barometer for success as whether an argument is seen as persuasive. Conservatives use the internet as a testing ground for what has heat, and they work it up the ladder. Organic media wags the dog. Campaigns simply add kerosene to what people are already telling them they find resonant. In a world where voters don’t trust institutions, messaging that feels native to their own conversations will be significantly more effective than what’s being pushed to them in ads.
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