Brutkey

jbaggs
@jbaggs@infosec.exchange

@skinnylatte@hachyderm.io Seriously though, the "empire" was created through firstly being consistent.

You walk into a Panera, and it is always exactly the same, no matter where in the US you are.

Secondly, just a bit outside of bland Midwestern standards to feel a bit "different". Not
too far though.

Thirdly: Marketing.