Thread | Brutkey

The economic model of social news -- that social networks include minimal information to generate clicks for ad-supported or paywalled Websites or apps -- is clearly not working. We should consider using more integrated models where the news is in the platform, not separate from it.

Evan Prodromou
@evan@cosocial.ca

I think that public broadcasters can lead the way on this. If they don't rely on ads on their sites, they can include their full content in social networking posts -- not just a link.

Evan Prodromou
@evan@cosocial.ca

But it's also possible to include a subscription model into social networks. You can't follow Publication X unless you make a payment, either in-band or out-of-band. It's how the newsletter market works, after all.

Evan Prodromou
@evan@cosocial.ca

Even advertisements can work to some extent in full-content posts, although you don't easily get the same level of targeting as with the click-through model.

Evan Prodromou
@evan@cosocial.ca

We have a great opportunity to make the social news experience much better on the Fediverse.

Evan Prodromou
@evan@cosocial.ca

I know that I'm a techno-utopian, but I believe that having more voices in the conversation is a net good, not a net evil.