Brutkey

Max Leibman
@maxleibman@beige.party

Someone takes a photo and posts it online. They didn't photoshop something crazy into it, they didn't add any text, they didn't juxtapose it with another image to make a point. It's not a gif or screenshot or a piece of stock photography. It's just a photo they took.

That photo is not a "meme." Even if it's clever. Even if it's funny. It's their work.

Don't fuckin' repost it without credit. Don't pretend like you took it.