@nixCraft@mastodon.social These competitions have existed for ages though. It's quite strange to see this happening very suddenly now. ARM, MIPS and etc have been around since forever and in mobile devices for probably getting close to two decades. Apple only recently switched to Intel, then just simply switched away again (they used PowerPC before.) AMD has been competing with Intel since the 80s (and back then they actually had more than just AMD to compete with even on the x86 market. Especially let's not forget Cyrix who really gave them a run for their money for a while.)
None of any of that is new.
And it isn't as if they couldn't find steps to take to try to get costs down more. For example, while AMD has patents, I'm sure they could still find some way to do chiplets.
@nazokiyoubinbou@urusai.social @nixCraft@mastodon.social
Don't quote me on this, but apparently this is the story, that I heard on the internet.
I think the problem seems to be that the proper way was being perused by Pat Gelsinger. It was going to be hard and it was going to be unpopular, but it would've brought the company out of the rut.
But then the share price dropped and then the board fired him and brought in a yes man. The yes man is just 'maximising profit' and parting out the company to be sold off.
EDIT.
@Madagascar_Sky@mastodon.social @nazokiyoubinbou@urusai.social @nixCraft@mastodon.social there's more to it than that. The last 8 years of intel CPUs have been having serious trouble. Past the 8000 series, their performance stagnated during the early Ryzen era, giving AMD an enormous lead. That's when Pat got hired again, and we saw the 12th, 13th, and 14th Gen CPUs show up with massive performance gains from nowhere... except that last year, we learned how they did it. The chip are eating so much power they are frying themselves. The 13700k and 13900k specifically can see damage after only 6 months of use. They corrected the problem for the Ultra 200 series, but as a result, they showed a significant regression in performance from their predecessor. No one is buying their chips anymore.
Basically, what I'm saying is, this is not new. It's been written on the walls for at least 8 years now that they couldn't keep up with AMD. Sadly, this is also why AMD nearly doubled the price of their chips in the same period.
@Madagascar_Sky@mastodon.social @nazokiyoubinbou@urusai.social @nixCraft@mastodon.social It’s a combination of things, but that’s certainly one of them.
Ultimately, Intel was overconfident, and took too long to realize they were in trouble. They fell behind on fab tech, their primary core design ran out of gas for a while (they focused on performance, expecting fab advances to keep power usage in check), Atom was a plan to fix that but it took longer than they could afford to start getting good.
Now they’re killing or selling off all the “non-core” parts of the business like OPA, Barefoot, flash dies and SSD controllers, and so on. I hope they at least keep going with Arc.
Nazo
Madagascar_Sky
