Brutkey

TomWilsonYEG
@CTHW@mstdn.ca

@luckytran@med-mastodon.com

I wonder if some of the problem people have with vaccines, especially mRNA vaccines, is because of the language we use to explain them. Most people don't understand genetics let alone the process of going from DNA to tRNA to mRNA to the process of protein production. Hell, we have advertised products as non GMO for decades as a reason to buy and then we expect them to accept reassurances from people essentially using a foreign language.
Compare this to the language of those fomenting fear and anger. Their messages are short and catchy. They are crafted for their emotional content not for understanding. And it's working especially in the present US administration that operates on fear and greed.
Perhaps we need to focus messaging on benefits of these vaccines without trying to explain them.