Notes | Brutkey

This is the playbook we will see increasingly in the future, thanks to generative AI.

1. Buy rights to an established high quality old media content brand that recently went broke, such as a popular science magazine or a local news outlet

2. Take over the website, which comes with instant SEO gold since it already has lots of highly ranked backlinks to the brand's high quality archive

3. Fire previous staff, reducing operating cost to a minimum

4. Pump a regular flow of AI slop into the CMS as "new" content instead of hiring human authors

5. Distribute your new slop through the brand's established social media accounts and (of course) news aggregators like Google News, where the brand was highly ranked as a trustful news source 10+ years ago under old management

6. Add Ads! Mix sloppy politically slated rage bait into the output stream!

7. Profit!

This can be implemented at minimal cost with a cheap skeleton crew, blasting slop into our media ecosystem at scale.

Generative AI is a denial of service attack on the human recipient's bullshit filter, and flooding the zone will always win against your brain's defenses.

https://pivot-to-ai.com/2025/07/30/csiro-posts-ai-fake-climate-article-with-made-up-quotes/

/cc @davidgerard@circumstances.run

Hanno Zulla
@hzulla@infosec.exchange

Here's your reminder that RFK jr. is an eugenicist who considers autistic or disabled children a net burden to the tax payer and says their existence should be "prevented".

He considers deaths that are easily avoidable through vaccines a sad, but necessary culling to "make America healthy again".

RFK jr. voluntarily joined a fascist administration to further his plans of purifying the precious bodily fluids. He saw children die based on his ideas and now wants to see more die under his watch.

Everything he says about #vaccines and #autism should be seen through this lens.